1901 brand was introduced to Malaysia F&B market by local company name Nineteen O One Sdn Bhd in year 1997.
1901 product is a hot dog (Halal) based quick served food and 1901 opened its 1st outlet in Sunway Pyramid Shopping Centre with a push-cart concept which is relatively a new concept introduced in Malaysian F&B market at that time.
1901 expanded its business rapidly in Klang Valley and to other major cities in Pulau Pinang, Melaka and Johor in year 2000. 1901 also introduced a kiosk concept which offer more 1901 products option to its customers.
In June 2016, Perbadanan Nasional Berhad (Pernas) via its subsidiary, Malaysian International Franchise Sdn Bhd (MyFranchise) took over 1901 trademark and registered with MYIPO as the official owner of 1901 trademark. Pernas then set-up a new subsidiary under MyFranchise name Big Nineteen Sdn Bhd (Big19) to manage and revive 1901 brand. Pernas management believes that 1901 is a strong local brand to develop and has the potential to compete with other international brand.
Big Nineteen Sdn Bhd vision and mission for 1901 brand:
VISION : To become the desired global brand with Malaysia foot-print.
MISSION : To create sustainable and profitable franchise business concept by offerring healthy premium halal sausage locally and internationally.